Big Data and Relationships: Is There A Secret Algorithm For Love?

beach-193786_150Online dating has been around for many years, and apps and websites that utilize Big Data are increasingly being used by people in order to find dates and start relationships.

How are these online dating websites and apps different than the others? They utilize data based on answers that users have provided, along with proprietary algorithms, to match people with each other. Some of them are location-based, utilizing users’ phones’ GPS capabilities to connect them with other people based on their geographical locations.

These websites and apps fall into one of two categories: those that use data to match people based on users’ answers to questions, and those that utilize users’ geographical data to match people. This provides a starting point for people who are looking for compatible relationships, as well as people who are looking for someone who is nearby.

In addition, social networking companies such as Facebook are analyzing user-generated data (such as the data from people’s relationship statuses) to analyze trends in relationships.

Keep reading to find out more about companies, apps, and resources in the Big Data and relationships space.

Companies and Apps in the Big Data and Relationships space:

All descriptions are from companies’ websites and App Store descriptions.


Hinge knows who you are based on your Facebook identity. There’s no profile to fill out and we never post anything. We care about your privacy. Hinge is a relationship app that helps you find genuine, meaningful connections in a way that’s delightfully easy – not painfully awkward. Right now we’re only in DC, NYC, Boston and Philly. How it works: 1) Every day at noon, receive a batch of potential matches. They’ll all be friends of friends, or their friends. 2) Favorite people you’re interested in, pass on the ones you aren’t. 3) When you favorite someone, you’ll secretly appear in their batch. If they favorite you too, we’ll provide a clever introduction. Your favorites are always anonymous unless there’s mutual interest – so there’s never any rejection.


Santa Monica-based eHarmony launched in the United States in 2000 and is now the #1 Trusted Relationship Services Provider in the USA. eHarmony’s patented Compatibility Matching System® allows eHarmony members to be matched with compatible persons with whom they are likely to enjoy a long-term relationship. Millions of people of all ages, ethnicities, national origins and religious and political beliefs have used eHarmony’s Compatibility Matching System to find compatible long-term relationships. Today, an average of 438 eHarmony members marry every day in the United States as a result of being matched on the site. eHarmony is available in the United States, Canada, Australia and the United Kingdom. eHarmony remains committed to investigating and understanding what makes long-term relationships successful by conducting ongoing, rigorous scientific research to keep the matching model up-to-date and relevant for domestic and international markets.


OkCupid is the fastest-growing online dating site. We use math to get you dates. It’s extremely accurate, as long as (a) you’re honest, and (b) you know what you want. We are completely free. Most other matching sites are just glorified personals services. Their “matching” systems are nonexistent or overly subjective. We don’t claim to evaluate you perfectly, but we do claim to find someone who claims to fulfill your claimed requirements, exactly. Here’s a better look into our math-based matching system and how answering Match Questions relates to it.


WhosHere is the world’s only mobile friend finder with “Total Freedom,” a cost-free, worry-free, label-free approach to location-based dating and networking. With millions and millions of users, WhosHere is ideal for making new friends, dating, networking, or just chatting and swapping pictures with new and interesting people nearby and around the world.


Skout is one of the largest global, mobile network for meeting new people. We are true believers in preserving the “magic” of serendipitous meetings and we make possible a wide range of social connections from friendship to networking. With your mobile device as your guide, you can discover new friends at the local neighborhood bar, at a concert at Madison Square Garden or on a bus tour in Barcelona. Our community spans more than 100 countries and taps our app to meet new people nearby or continents away.


Tinder finds out who likes you nearby and connects you with them if you’re also interested. It’s the new way to meet people around you. Tinder shows you someone nearby it thinks you should know, and lets you anonymously like or pass on them. If someone you like happens to like you back, then Tinder makes an introduction & lets you chat within the app.

Check Out These Resources for Insights on Big Data and Relationships:

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