Big Data and Sales: Must-Know Companies

office-195960_150Today’s Big Data sales apps are providing sales professionals with powerful tools that will equip them to achieve new levels of results. Some of these apps are designed to integrate with CRM platform Salesforce, and they are available via the Salesforce AppExchange. Salesforce itself has been acquiring companies within the Big Data and analytics space in the last two years, such as ExactTarget, EdgeSpring, and more, demonstrating that they are actively building out their analytics offerings.

Other companies and apps on this list are independent of Salesforce, and some of them provide their own suite of Big Data software in areas in addition to sales. The companies on this list provide apps that have capabilities including predictive lead scoring, predictive lead prioritization, intelligent sales enablement, and more. These Big Data sales apps are designed to provide sales professionals with the most data possible, as fast as possible, presented as clearly as possible, to enable them to develop successful sales relationships with both prospective and current customers and to achieve the highest possible revenue. Read on to discover the companies that are shaping the landscape in Big Data and Sales.

Companies and Apps in Big Data and Sales:

All descriptions are from companies’ websites.

Salesforce + ExactTarget

On July 12, 2013, the world’s #1 CRM platform, completed its acquisition of ExactTarget, a leading cloud marketing platform. By bringing together ExactTarget’s industry-leading marketing automation and campaign management capabilities with’s social marketing solutions (publishing with Buddy Media, listening with Radian6 and advertising with, we will deliver the marketing platform of choice for CMOs.


CustomerMatrix is empowering your sales innovation strategies with groundbreaking cognitive technology to enable sales success like no CRM or platform ever could. CustomerMatrix Cognitive Engine combines the power of Big Data, next-generation prescriptive analytics, and Enterprise Search and recommendation technology to deliver custom Action Alerts™ and solutions to truly empower the people who drive revenue.


Vendavo is the leader in front-line profit optimization. We help companies be more profitable by delivering simple, actionable guidance to the front lines, enabling salespeople to negotiate confidently and sell more profitably. Vendavo solutions are focused on one result. Making a profitable impact at the “Moment of Truth,” in order to close deals faster and more profitably. Our solutions are field-tested in global enterprise environments, and deeply integrated with ERP partners such as SAP as well as CRM offerings including, IBM and Oracle.


With native integrations to Salesforce, Eloqua and Marketo plus hundreds of signals about existing and potential customers from external sources, such as company size, job openings and social presence, Infer has the full story on your customers and prospects. Using the same statistical techniques as Google and other consumer web pioneers, Infer builds personalized predictive models tailored to identify your best potential customers. Infer’s easy to use applications integrate seamlessly into existing workflows and keep the science in the back room.

Oracle + Eloqua

As the leader in modern marketing, Eloqua is now the centerpiece of the Oracle Marketing Cloud. Our innovative marketing automation solutions help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment. Modern Marketing powered by marketing automation software gives sales teams an unfair competitive advantage throughout the sales process. Marketing can provide the information on prospect behavior they need to close the business and the lead generation tools to boost efficiency and improve results.


InfiniteInsight® gives you a whole new level of insight into your customers, your markets and your business. Faster, more easily and more accurately than you ever thought possible. With the power of InfiniteInsight® you can go to market faster, reach more of the right customers sooner and keep one step ahead of fast-changing markets. Suddenly your customer acquisition and retention programs take on a new energy, giving you a commanding lead on your competition and making your business stronger and more resilient for the future. Why? Because InfiniteInsight® works faster and more intelligently – providing answers within minutes that take weeks or months with other systems. Because InfiniteInsight® works with all data, in all formats – without the limits on volume, number of variables or compatibility that affect other systems. And because InfiniteInsight® lets you build as many analytical models as you want, as often as you want – freeing you to work the way you want.

Dun & Bradstreet

Harness the volume of changing data to improve your sales and marketing ROI. Whether you need a source of leads, business intelligence for your CRM, or a way to clean and enhance your data, D&B delivers one clear view of your business universe.


Our analytical platform provides an overall insight into existing customers, discovers behavioral patterns and predicts and improves marketing campaigns. Score your customers based on their previous behavior and model how they will behave in the future. Enables much more personal approach to your customers by creating homogenous, targetable groups. Automatically runs an appropriate campaign for each segment to increase engagement and monetization as well as preventing churn and moving customers toward the VIP group. Advanced A/B and Multivariate tests make it easy to discover what works best for every customer. Acquires new customers, which have the highest possibility to become VIPs by creating a lookalike audience for your campaigns.

Salesforce +’s broad, deep title coverage helps expand your contact base within targeted companies. With leading account data right at your fingertips, you’ll open more opportunities and close more lucrative deals. With in Salesforce, Chatter alerts you of updates to contact data, so you’re always in the know. With in Salesforce, you get a true 360° look at your customers by tapping into the unique insights gained from social media channels.


Unlike general business data services, FirstRain analytics run on a sophisticated, infinitely scalable big data platform.  Its ability to find and organize only business-relevant data from the massive and ever-growing global Internet, gives each user personalized, real-time, highly relevant insight into their business world. On a daily basis, these algorithms extract meaning from millions of documents across the Web, filtering out only those relevant to a specific business topic and then aggregating that knowledge into easy-to-understand visualizations prioritized by relevance to your personal business needs.


RelateIQ automates, simplifies, and deepens the way you engage with professional relationships. Whether you are managing a sales pipeline or tracking deals to closure, RelateIQ provides tools and insights to increase your effectiveness. It automatically tracks and analyzes the day-to-day interactions that drive relationships in business development, sales, and more, using data and algorithms to make you better at your job.


Alteryx takes a different approach. By delivering a strategic analytic platform for data artisans in sales and marketing, Alteryx allows them to blend and enrich all relevant data, whether it is customer web activity stored in a Hadoop deployment, packaged third-party customer and market data, or Excel data containing customer segmentation models. This insight is critical to identifying new revenue opportunities, optimizing marketing campaign effectiveness, improving planning and forecasting accuracy, setting sales team deployment strategies, and more.

ShoreTel for Salesforce

By integrating two mission-critical platforms – the communications platform and a company’s critical enterprise application – businesses now have comprehensive reporting on the effectiveness of all communications and customer interactions. ShoreTel’s single source view provides insights that enable higher productivity and more effective collaboration of sales, support and marketing organizations for greater customer satisfaction and better business results. The applications – ShoreTel for Salesforce and ShoreTel Sky® for Salesforce – provide powerful integration between Salesforce and the ShoreTel on-premises IP-PBX system, the ShoreTel Sky cloud-based phone system, ShoreTel Workgroups, and ShoreTel Sky Contact Center. Now users can handle all of their business communications within a single application while having the ability to collaborate in real-time.


More than 50,000 sales professionals at Fortune 5000 companies rely on salesPRISM Big Data analytics platform to generate more pipeline opportunity and close more deals. Our customers have increased pipeline by 75% or more within one year, realizing immediate performance gains thanks to our quick deployments and seamless CRM integration.

The machine intelligence tools offered by allow businesses, both big and small, to employ a holistic view of each customer to determine the optimal course of action. If you’re a big company already using expensive BI tools, the platform enables you to supplement your tool set, build new analytics apps on heterogeneous and unstructured data, and test concepts in a matter of hours. If you’re a smaller company and need a cheap BI solution quickly, the platform enables you to build it yourself using best-in-class machine learning tools.


With DataHero, you can import any Salesforce report with a single click.  DataHero then analyzes your report to detect patterns in your data, and uses those patterns to instantly create visualizations of your pipeline for you.  From there, you can customize the suggested charts or create entirely new ones with just a few clicks.  Filtering, segmenting, and even performing cohort analysis is just a matter of drag-and-drop.


Quant5 Lead & Opportunity Scoring easily integrates with your existing Salesforce® implementation and does not require prior knowledge of predictive analytics or a staff of data scientists. State-of-the art algorithms are coupled with machine learning to intelligently score your leads and opportunities. Scores are saved in the lead or opportunity record in Salesforce®, so they can be used without additional training in standard and custom Salesforce® Lead & Opportunity Dashboards, Views and Reports.


Break through’s basic reporting and hit your numbers consistently with Birst for Drive sales performance that makes a measurable impact. Use pipeline aging and velocity reports to drive higher close rates using analysis of lead-to-close processes. Birst provides best-practice sales analytics and deep visual insights that uncover the keys to winning competitive sales opportunities. Deploy Birst quickly and increase user adoption with a pre-built data connector for and seamless integration into the user interface.


BIRT iHub Sales Management applications help sales organizations grow revenue more quickly, predictably and profitably by improving the operational performance of the sales organization. With BIRT Analytics, companies can identify business opportunities for cross and up selling, revitalizing cold accounts, taking action based on market and competitive analysis, and analyzing pipeline characteristics by integrating different data sources (CRM, ERP, SFA, etc.) quickly and easily.


Messagemind helps sales organizations find and win new clients, retain and grow existing client relationships, continuously enhance sales force effectiveness and increase revenues. Our patented technology is unique in the way it captures and combines an organization’s collective internal social intelligence with external social networks, public internet content and business directories.

CallidusCloud Thunderbridge

CallidsCloud’s newest solution combines big data technology with innovative analytics and visualizations to enable real-time exploration of granular sales data. Access to big sales data, and the ability to analyze it, will revolutionize sales and channel decision-making.


PROS partners with outperformers to help companies compete and win. We apply 27 years of data science experience to reveal powerful customer insights hidden in operational data, insights that are then used to predict opportunities most likely to close, offers most likely to be accepted, and prices most likely to win. PROS delivers breakthrough performance through our big data solutions.

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