Blog - The Big Data Landscape

Big Data and Health: Find Out How Apps Can Improve Your Wellbeing

healthBig Data, wearable devices, and mobile technology are once again converging, this time to form the emerging generation of health analytics applications. The capabilities of these Big Data health apps are transforming the way we manage our own health, and the way healthcare providers and companies manage their patients’ health.

Big Data health apps are giving individuals as well as healthcare professionals, hospitals, healthcare companies, and pharmaceutical companies new insights based on user-generated data that will help them to make well-informed, individually tailored decisions.

The purposes of these apps are to enhance patient engagement between office visits, encourage prescription medication compliance, and inform marketing strategies for the healthcare industry. In addition, some of these companies provide individuals with the opportunity to analyze their own personal health data via wearable devices, in order to adjust their choices and lifestyles in an effort to maximize their levels of wellbeing.

Big Data is also revolutionizing medical research by helping researchers to visualize and analyze big datasets that were previously unattainable. Large datasets will also soon be used to predict and prepare for individual illnesses, times of increased demands on healthcare services, and more. Keep reading to find out about companies that are shaping the Big Data and health landscape.

Companies and Apps in the Big Data and Health space:

All descriptions are from companies’ websites.

Mango Health

For many consumers, better health starts with being more compliant with physician-prescribed treatment regimens, including adherence to prescribed medications and supplements. We make products that are easy to use, delightful to interact with, and build good habits around daily medication regimens. Our platform delivers exceptional levels of patient engagement over long periods of time and unique insight into patterns of nonadherence.


HeartMath scientifically monitors your emotional and physical health – and helps you improve it. HeartMath’s mission is to help people bring their physical, mental and emotional systems into balanced alignment with their heart’s intuitive guidance. This unfolds the steps to fulfillment through becoming “who we truly are.” Incorporate heart-healthy habits in your personal and professional life. We’ll teach you how.


Eating too fast leads to poor digestion and poor weight control. The HAPIfork, powered by Slow Control, is an electronic fork that helps you monitor and track your eating habits. It also alerts you with the help of indicator lights and gentle vibrations when you are eating too fast. Every time you bring food from your plate to your mouth with your fork, this action is called: a “fork serving”. The HAPIfork also measures: How long it took to eat your meal. The amount of “fork servings” taken per minute. Intervals between “fork servings.” This information is then uploaded via USB or Bluetooth to your Online Dashboard on to track your progress. The HAPIfork also comes with the HAPIfork and apps plus a coaching program to help improve your eating behavior.

GNS Healthcare

GNS Healthcare is a big data analytics company that has developed a scalable approach for the discovery of what works in healthcare, and for whom. Our analytics solutions are being applied across the healthcare industry: from pharmaceutical and biotechnology companies, health plans and hospitals, to integrated delivery systems, Pharmacy Benefits Managers (PBMs), and Accountable Care Organizations (ACOs). Whether your organization is delivering care or developing personalized therapies and diagnostics, GNS Healthcare can help you discover the knowledge you need to match patients with treatments that work.

IMS Health

By applying cutting-edge analytics and proprietary application suites hosted on the IMS One intelligent cloud, the company connects more than 10 petabytes of complex healthcare data on diseases, treatments, costs and outcomes to enable our clients to run their operations more efficiently.


Treato automatically collects the massive amount of patient-written health experiences from blogs and forums and, with advanced Natural Language Processing (NLP), extracts relevant information, connects the dots and creates the big picture of what people say about their medications and conditions. This is the first time that the social health web has been indexed on such a massive scale to generate the voice of the patient, accessible to everyone in the healthcare ecosystem. Treato’s big data analytics are available in a consumer site and as an in-depth service for pharmaceutical marketers.

Liquid Grids

Liquid Grids combines powerful analytics, targeted buyer personas and inbound strategies to create a full-service marketing solution for the healthcare industry. From our all-inclusive managed service to our upcoming do-it-yourself SaaS solution, Liquid Grids has marketing solutions specifically designed for the healthcare industry. Direct to Persona™ marketing means that every decision is powered by our comprehensive, data-driven buyer personas and our inbound marketing techniques to drive leads and generate engagement with quality content and adverts. If you’re looking for data-driven marketing strategies focused around real results with real ROI, look no further than Liquid Grids.


RxAnte offers an integrated analytics platform that targets, manages, and evaluates medication quality programs. The RxAnte System delivers proactive, patient-level intervention recommendations to enable population-level improvements. Our technology can improve the effectiveness and efficiency of any medication use improvement program. Our patent-pending analytics platform uses readily available claims and clinical data in a continuous learning and improvement process.


Optum One streamlines health-organization management by converting health information to health intelligence. The Optum One intelligent health management platform enables providers and delivery systems to improve health and manage cost. The platform is powered by the industry’s most advanced integrated data and a flexible suite of applications that leverage health insights and pivot this knowledge into targeted action at the point of care. Optum One uses an unmatched foundation of health care data that is cleaned, normalized and validated.


Healthcare providers, application vendors, and governments in 111 countries rely on our products and our over 35 years of experience to make breakthroughs in connected health. Our products for data management, interoperability, analytics, and health information systems are enabling our clients to gain the benefits of connected health – better patient outcomes and cost management.

Zephyr Health

We help our customers find non-obvious insights (from data that does not connect easily together). We transform data via research, integration, modeling, analytics and visualization within our cloud-based Zephyr Platform – so our customers optimize their market-shaping efforts.

The potential for big data in health is endless. We built our company to empower researchers, physicians and healthcare providers to improve patient care. Our company is based on cutting-edge predictive models developed by MIT scientists and engineers. Our data-driven approach helps unlock patterns in the massive amounts of health data we all generate today.


Developed with top health experts, lark’s solutions bring meaning to the Internet of Things. lark is your personal health and wellness assistant. Keep your phone in your pocket. lark does the rest.

Check Out These Resources for Insights on Big Data and Health:—not-yet-a.html?page=all

Big Data and Relationships: Is There A Secret Algorithm For Love?

beach-193786_150Online dating has been around for many years, and apps and websites that utilize Big Data are increasingly being used by people in order to find dates and start relationships.

How are these online dating websites and apps different than the others? They utilize data based on answers that users have provided, along with proprietary algorithms, to match people with each other. Some of them are location-based, utilizing users’ phones’ GPS capabilities to connect them with other people based on their geographical locations.

These websites and apps fall into one of two categories: those that use data to match people based on users’ answers to questions, and those that utilize users’ geographical data to match people. This provides a starting point for people who are looking for compatible relationships, as well as people who are looking for someone who is nearby.

In addition, social networking companies such as Facebook are analyzing user-generated data (such as the data from people’s relationship statuses) to analyze trends in relationships.

Keep reading to find out more about companies, apps, and resources in the Big Data and relationships space.

Companies and Apps in the Big Data and Relationships space:

All descriptions are from companies’ websites and App Store descriptions.


Hinge knows who you are based on your Facebook identity. There’s no profile to fill out and we never post anything. We care about your privacy. Hinge is a relationship app that helps you find genuine, meaningful connections in a way that’s delightfully easy – not painfully awkward. Right now we’re only in DC, NYC, Boston and Philly. How it works: 1) Every day at noon, receive a batch of potential matches. They’ll all be friends of friends, or their friends. 2) Favorite people you’re interested in, pass on the ones you aren’t. 3) When you favorite someone, you’ll secretly appear in their batch. If they favorite you too, we’ll provide a clever introduction. Your favorites are always anonymous unless there’s mutual interest – so there’s never any rejection.


Santa Monica-based eHarmony launched in the United States in 2000 and is now the #1 Trusted Relationship Services Provider in the USA. eHarmony’s patented Compatibility Matching System® allows eHarmony members to be matched with compatible persons with whom they are likely to enjoy a long-term relationship. Millions of people of all ages, ethnicities, national origins and religious and political beliefs have used eHarmony’s Compatibility Matching System to find compatible long-term relationships. Today, an average of 438 eHarmony members marry every day in the United States as a result of being matched on the site. eHarmony is available in the United States, Canada, Australia and the United Kingdom. eHarmony remains committed to investigating and understanding what makes long-term relationships successful by conducting ongoing, rigorous scientific research to keep the matching model up-to-date and relevant for domestic and international markets.


OkCupid is the fastest-growing online dating site. We use math to get you dates. It’s extremely accurate, as long as (a) you’re honest, and (b) you know what you want. We are completely free. Most other matching sites are just glorified personals services. Their “matching” systems are nonexistent or overly subjective. We don’t claim to evaluate you perfectly, but we do claim to find someone who claims to fulfill your claimed requirements, exactly. Here’s a better look into our math-based matching system and how answering Match Questions relates to it.


WhosHere is the world’s only mobile friend finder with “Total Freedom,” a cost-free, worry-free, label-free approach to location-based dating and networking. With millions and millions of users, WhosHere is ideal for making new friends, dating, networking, or just chatting and swapping pictures with new and interesting people nearby and around the world.


Skout is one of the largest global, mobile network for meeting new people. We are true believers in preserving the “magic” of serendipitous meetings and we make possible a wide range of social connections from friendship to networking. With your mobile device as your guide, you can discover new friends at the local neighborhood bar, at a concert at Madison Square Garden or on a bus tour in Barcelona. Our community spans more than 100 countries and taps our app to meet new people nearby or continents away.


Tinder finds out who likes you nearby and connects you with them if you’re also interested. It’s the new way to meet people around you. Tinder shows you someone nearby it thinks you should know, and lets you anonymously like or pass on them. If someone you like happens to like you back, then Tinder makes an introduction & lets you chat within the app.

Check Out These Resources for Insights on Big Data and Relationships:

Big Data and Fitness: These Apps Will Revolutionize Your Workouts

bicycle-14746_150The new generation of personal physical fitness tracking tools and apps combine Big Data with mobile and wearable technology. These apps offer users the ability to record, save, track, and monitor the various data from their workouts. Many of these apps and devices also offer users the ability to connect with other users to compare their progress and support each other.

The constant stream of user-generated data that these companies receive every day provides them with the ability to tailor their updates and apps to what people want. In addition, many of these apps integrate with other apps to expand their capabilities as well as enhance users’ experiences.

With the ubiquity of smartphones and the relatively low prices of these fitness apps and devices, these companies are putting the power of Big Data and fitness in your hands. Read on to discover the companies and apps that are shaping how we stay fit.

Companies and Apps in the Big Data and Fitness space:

All descriptions are from companies’ websites.

Nike+ FuelBand

NikeFuel is a single, universal way to measure all kinds of activities—from your morning workout to your big night out. Uniquely designed to measure whole-body movement no matter your age, weight or gender, NikeFuel tracks your active life. The new Nike+ FuelBand SE now tracks not only how much, but also how often and how intensely you move. And it gives you real-time feedback, move reminders and insights to help you move more and move better. See your progress on the LED display at the press of a button. And with Bluetooth 4.0 you stay constantly connected, syncing the data from your band with your Nike+ account and giving you feedback and motivation as you need it.


Garmin offers GPS devices and training tools for golfing, running, cycling, and swimming, as well as multisport fitness bands. All devices have the capability to sync with Garmin Connect. With detailed readings of your time, distance, elevation, heart rate and calories burned (data depends on model) you can see where your strengths and weaknesses lie. General fitness, running, cycling, triathlons — choose your goal, and we’ll give you a day-by-day plan for success. Get social motivation! When you connect with friends, foes or pros, they can see a feed of your activities, and you can see theirs.


TomTom offers running and multisport GPS watches, as well as additional accessories to help you to track and monitor your activities. You can then upload your activities to popular running sites to track your progress and goals.


UP helps you understand how you sleep, move and eat so you can make smarter choices. The new app displays movement and sleep details from your UP24 or UP band and delivers insights, celebrates milestones, and challenges you to make each day better. Share accomplishments with friends by teaming up in the UP App.


Pact uses cash stakes to help you achieve your health goals, week after week. Make a weekly Pact to exercise more or eat healthier. Set what you’ll pay other Pact members if you don’t reach it. Use the Pact app to track your progress. Earn real cash for living healthily, paid by the members who don’t! There are 3 different types of Pacts – gym pact, veggie pact, food logging pact – to help you stay in shape, eat more veggies, and log your meals. You can choose to commit to one or all of these Pacts. We use GPS, photos and other services to keep you honest. All actions must be verified in order to count towards your Pact.


With the Fitbit app, your stats will automatically sync to select smartphones wirelessly (nothing to plug in!). See how you are tracking against your daily goals, with friends, and against your historic averages. Bring fitness into your life seamlessly with the Fitbit App. Sync your Fitbit tracker’s stats in real-time. The Fitbit app uses Bluetooth 4.0 to automatically and wirelessly sync your tracker’s* data, so you can see your latest stats, charts, and graphs on your smartphone.


[From the App Store description]: Track your runs, walks, bike rides, hikes, and more using the GPS in your iPhone. Track your fitness activities and have fun doing it. See detailed stats around your pace, distance, and time. Get stats, progress, and coaching through your headphones with built-in audio cues. Listen and control your music while you work out. Measure your heart rate with many available sensors. Take pictures along the way to share and save while you go. Measure your performance over time. View a detailed history of your activities to see how you are doing. Get notified when you hit new personal bests and milestones. Measure your progress against your goals and targets. Follow detailed plans to help you achieve specific fitness objectives. Turn any activity into a route to do again later.


MyFitnessPal, a very popular weight-loss, nutrition, and fitness app, syncs with dozens of fitness apps to provide a total fitness-tracking experience.


Moves automatically records any walking, cycling, and running you do. You can view the distance, duration, steps, and calories* burned for each activity. The activity tracker is always on, so there’s no need to start and stop it. Just keep your phone in your pocket or your bag. Moves is an automatic diary of your life. Your daily storyline and maps show where, when, and how much you move.


Using a proprietary, evidence-based algorithm that has been developed specifically with the needs of the performance athlete in mind, RxAnalytics provides actionable feedback to allow the individual to optimize training, supplementation and nutrition for maximal performance.


Strava lets you track your rides and runs via your iPhone, Android or dedicated GPS device and helps you analyze and quantify your performance. Strava provides motivation and camaraderie, and helps us prove that we’re out there doing what we love to do.


Runtastic offers products and services that all focus on gathering and managing sports data in order to motivate people to do sports and to link like-minded people. No matter if you run, cycle, walk, ski or do any other sport – Runtastic makes these activities more exciting for you – because after all, sports are supposed to be fun. All relevant sports data (elapsed time, speed, calorie consumption, heart rate) can be tracked via an app (e.g. iPhone, Android, BlackBerry, WP7) and can be uploaded directly to the Runtastic Fitness site (a social fitness community for users).


MapMyFitness is the leader in Connected Fitness – building the world’s largest community by providing interactive tools to make fitness social, simple and rewarding. Our flagship consumer brands – MapMyRun, MapMyRide, and MapMyWalk – are among the most popular apps on iOS and Android and our cloud-based platform has been supporting millions of users since we launched in 2007. MapMyFitness is an open platform, seamlessly integrating with more than 400 fitness tracking devices, sensors and wearables. Headquartered in Austin, Texas, MapMyFitness offers integrated marketing and advertising solutions, premium consumer subscription products, and a SaaS platform that helps partners of any size tap into our advanced technology, database of workouts, nutritional data, calorie calculators, and 160+ million of the best running, cycling and walking routes around the world.

Check Out These Resources for Tips and Insights on Using Big Data in Fitness:

Dave Feinleib, author of Big Data Demystified and producer of The Big Data Landscape, discusses Big Data, Ironman, and fitness:

Big Data and Customer Service: What You Need To Know

customer serviceEvery interaction that your customers have with your company holds important data. Whether that interaction is via phone, email, chat, social media, or another method, each interaction provides an opportunity to discover what is working about your company’s products, methods, and customer service representatives, and what needs to be improved.

The companies that have the technology to analyze all of the Big Data that is pouring in from customer interactions can quickly and effectively gain valuable information about customer needs, behavior, and preferences. That information can then be utilized to improve every customer’s experience with your company. Customer satisfaction is essential, and when companies have the technology to analyze the information embedded in interactions, they can utilize that data to help them to build customer relationships.

These Big Data analytics apps provide you with the tools to customize and optimize your customers’ experiences with your company. They will help you to prepare representatives to handle customer interactions, they can provide real-time insights, and they will help you to continuously improve customer service. Keep reading to find out about companies that are leading the way in the Big Data and Customer Service space.

Companies and Apps in the Big Data and Customer Service space:

All descriptions are from companies’ websites.


Agents and customers are continually talking about your company. With combined speech and text analytics capabilities, you now have the unprecedented ability to understand what’s being said across all channels so that you can respond in a compelling way – even in real-time. Using an intuitive dashboard, you can gain insight into all your speech-based channels and text interactions (including call center notes, chat, email, Web, mobile and social media) with powerful, dictionary independent search and categorization that extends to all captured data by speech and text analytics. You’ll be able to discover potential areas of improvement before they impact your business, thanks to automated intelligence, made possible by analysis software.

Verint + KANA

[On February 3, 2014, Verint acquired KANA.] Together Verint and KANA are transforming the way organizations engage with their customers. Our collective solutions comprise the industry’s first end-to-end suite for delivering Actionable Intelligence to optimize the workforce, improve enterprise processes, and manage and enrich customer interactions. It’s what we call Customer Engagement Optimization.

Microsoft + Parature

[On January 7, 2014, Microsoft acquired Parature.] Parature is the industry’s leading provider of cloud-based customer service software and is used to support more than 3,000 brands and approximately 70 million end users worldwide. Parature empowers mid-market to enterprise organizations across major industries with the ability to centralize their customer service and support efforts and to manage, resolve and respond to a high volume of service issues across a variety of communication channels, including the growing number of service-related conversations that are happening every day on social media and mobile devices.


Advanced Analytics are available on the Zendesk Plus and Enterprise plans, and enable support teams to make data-driven decisions based on powerful reporting. Pre-defined reports take the guesswork out of figuring out which metrics are the most critical for customer service success, and custom reports allow you to slice and dice the data based on what’s important to you. And once set up, your dashboards and reports automatically update each day with the latest ticket data.


Powered by the Genesys Customer Experience Platform, our solutions enable businesses to intelligently manage interactions and improve customer satisfaction. That makes it easier than ever to align customer experiences with the perceived values they deliver—greater loyalty to the brand and higher revenue to the business.


At [24]7, our goal is to make it simple for consumers to connect with companies to get things done. Our software platform and consumer-focused design leverage “big data” to help companies anticipate, simplify, and learn™—and by so doing, provide smarter and more effective multi-channel customer service.


The Proactive Call Center solution from IBM is distinct from the traditional call center business model by moving the call center out into the customer base. It provides CSPs with actionable insights to offer a superior customer service experience while reducing fixed and variable costs in delivering service, reducing churn and identifying new product offerings to improve customer loyalty and brand perception.


VPI’s call center analytics software the most accurate and effective interaction analytics solution on the market today.  The ground-breaking call center analytics system works much smarter than traditional approaches – it analyzes all forms of communications within a context of in-call interaction data, automatically collected via VPI Fact Finder.


CallMiner provides industry leading and innovative products and contact center software solutions for customer contact analysis, enabling organizations to leverage the voice of the customer as a business asset. With roots in speech analytics analyzing recorded calls, CallMiner is accustomed to dealing with big data in it’s rawest and most unstructured form, and extracting and presenting usable information from that data.


Success in an advanced multi-call center environment is directly proportional to the quality information available to make decisions. Intelemedia’s reporting provides clients with depth and accuracy. Whether you are focused on sales or customer service, Intelemedia offers dashboards illustrating current performance and trends on key metrics to run your business. Whether you use only our live call center agents or include your existing call centers, we can aggregate the data you need.


Our flexible, easy to use Call Center Analytics & Reporting lets you track critical call center metrics so you can make smart business decisions. Choose from pre-built reports, ad-hoc reporting or custom created reports. Closely track real-time management metrics with our customizable dashboards.


The Contact Center Analytics Program (CCAP) uses Genpact’s proprietary algorithms and advanced analytics to baseline, design, and optimize overall performance. At each stage, business benefits are quantified and the savings realized are reinvested into better technology and improvement initiatives. This cycle of sustained improvement results in best-in-class performance for the contact center and huge cost savings for the business in the end.


Mattersight® Behavioral Analytics is the only solution available with millions of pre-built algorithms that automatically decode every second of captured human interaction to provide the enterprise with actionable insight to drive significant business value. Behavioral Analytics consists of three main solutions that can be deployed independently or in conjunction with one another to drive improvement in sales, retention, service cost reduction, customer experience, customer satisfaction and Net Promoter Score® (NPS), collections, fraud detection, student enrollment, and compliance.

NICE Systems

NICE Interaction Analytics is a cross-channel analytics platform that enables companies to transform the valuable yet hidden information in customer interactions into business results, helping to prepare the workforce for handling customer interactions, shaping interactions in real-time, and continuously improving future interactions.


ForeSee Satisfaction Analytics provide a comprehensive customer experience measurement system that gauges performance with contact centers from the customer’s perspective. ForeSee Satisfaction Analytics provide continuous, reliable, and precise measurement of the contact center experience based on contact type, agent, call center, region, or other key criteria.

Check Out These Resources for Tips on Using Big Data in Customer Service:

Dave Feinleib, author of Big Data Demystified and producer of The Big Data Landscape, talks about Big Data and its transformative effects on customer service: